Where Did 'I Just Made Some Bullshit' Come from? the Viral Sound Taking over Social Media
By Alexander Ross
The longevity of this trending voiceover clip points to broader internet culture trends. Audiences spent over a decade viewing pristine Instagram feeds filled with minimalist kitchens, calibrated color palettes, and flawless sourdough loaves.
That visual style feels increasingly artificial. Algorithms now surface unpolished authenticity because users linger longer on content that looks real. A five-second video of someone dropping burnt pasta onto a chipped plate feels relatable. It reflects the chaotic reality of everyday life.
By stripping away vanity, creators build trust. The audio snippet acts as an equalizer. A college student cooking ramen and a professional carpenter snapping a two-by-four both share the same human fallibility when the voiceover plays.
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
