Twice Returns with ‘Strategy’: How the New Music Video Fashion Evolved

An insightful review of Twice Returns with ‘Strategy’: How the New Music Video Fashion Evolved—read on to discover what experts are saying.

The visual campaign for "Strategy" demonstrates how girl-group fashion can evolve while maintaining mass-market appeal. Instead of leaning into tired nostalgic pastiche, TWICE and their creative team weaponized high-saturation palettes, dynamic cut-outs, and intelligent cross-cultural styling to create a distinct visual identity. The project proved that an established nine-member team can continuously reinvent its visual vernacular, setting a blueprint for high-impact pop collaborations where fashion tells as compelling a story as the music itself.