The Evolution of Jenna Ortega's Tiktok Influence: How Her Style Redefined Beauty Trends
By Sophia Al-Mansoor
By late 2024, Ortega had perfected method dressing, the practice of wearing couture directly inspired by an upcoming film’s world. While promoting Tim Burton’s Beetlejuice Beetlejuice, her team executed an immaculate series of pop culture red carpet moments. Rather than wearing literal costumes, she debuted elevated, structural homages to classic Burton iconography.
In Venice, she stepped onto the docks in tailored burgundy suiting before switching into an ethereal custom Christian Dior gown constructed from layers of blood-red tulle, referencing Lydia Deetz’s iconic wedding gown. Later in London, she donned custom Monse featuring sharp black-and-white pinstripes deconstructed around an exposed waist, paired with razor-sharp leather platforms. Fashion critics took notice. Stylists everywhere scrambled to adapt her proportions.
Digital audiences treated these press looks like serialized episodes of a television show. TikTok accounts dedicated entirely to fashion commentary broke down every fabric choice, zipper detail, and jewelry reference within minutes of Getty Images uploading raw red-carpet files. Her red carpet appearances generated over $45 million in Media Impact Value (MIV) across a single global promo tour, proving that alternative subcultures could generate elite commercial returns.
Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.
