Remedy by Ari Buyer’s Guide: Best Products, Prices, and Where to Shop Online
By Maya Lin-Takahashi
When Ariana Fletcher announced her cosmetic venture to trade publications like Happi and EBONY in August 2022, she entered an oversaturated beauty market littered with failed celebrity vanity projects. Fletcher adopted a different tactical direction. Rather than slapping her name onto white-labeled inventory, she spent over a year working with cosmetic chemists to build clean formulations from scratch. The entire Ari Fletcher beauty line launched with a strict standard: every item had to be 100% vegan and cruelty-free without sacrificing the intense color payoff demanded by professional makeup artists.
The positioning answered a persistent complaint among women of color in the clean beauty space. Historically, "clean" and "vegan" makeup lines trended toward sheer washes of color that washed out on warm, deep, or olive complexions. Fletcher intentionally formulated her lip compounds, liners, and shadows with heavy base pigments that maintain true-to-pan tone upon contact with skin. This functional differentiation helped the enterprise transition from a flash-in-the-pan influencer cosmetics brand into a sustainable independent company celebrating consecutive years of retail growth.
Maya is a hardware enthusiast who tests and reviews smart home devices, smartphones, wearables, and audio gear. She focuses on practical consumer value and build quality.
