Mcdonald's Caviar Kit Timeline: from Viral Tease to Instant Sellout
By Alexander Ross
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Tracking the promotion reveals the razor-thin margin between announcement, digital deployment, and logistical gridlock.
| Phase | Event & Execution | Platform Response |
|---|---|---|
| Feb 2, 2026 | Official McDonald's press release & PR rollout announcing free caviar kits. | Viral pickup across culinary blogs, lifestyle outlets, and Reddit. |
| 11:00 AM ET | Public release opens via dedicated promotional URL. | Immediate traffic spike; server response times degrade under peak load. |
| 11:02, 11:05 AM ET | Inventory fully claimed; site renders timeout pages before showing sold-out banners. | Widespread user errors reported across major US metropolitan markets. |
| Post-Drop | Resellers post unfulfilled order confirmations on eBay and Mercari. | Listings trade between $150, $350; public criticism mounts over bot capture. |
Alexander Ross has covered the video game industry for a decade, writing deep dives on game design, esports tournaments, VR developments, and gaming culture.
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