Jimena Alarcón Fact Check: Career, Family Ties, and the Sharma Brand
By James H. Sterling
Running a commercial gym network is notoriously demanding. Facilities operate 16 hours a day, seven days a week, requiring constant route resets, staff supervision, and safety audits. In the middle of this operational whirlwind, Alarcón and Sharma raised two children: daughter Alana, born in 2016, and son Julian, born in 2019.
Sharma has frequently acknowledged that balancing international business demands with fatherhood requires deliberate boundaries. While climbing media often depicts the family playing beneath sun-drenched limestone crags in Oliana, the everyday reality involves spreadsheets, payroll, customer retention strategies, and gym maintenance schedules. Alarcón has been the stabilizing force managing this boundary.
Her leadership style prioritizes long-term sustainable growth over rapid venture-backed franchising. Rather than selling licensing rights indiscriminately across the continent, the Sharma brand has remained closely held, allowing Alarcón and Sharma to maintain personal oversight over company standards, employee compensation, and gym safety.
James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.
