Is Joe Keery Really Djo? the Unbelievable Rise of 'End of Beginning' to Global No. 1
By Robert Thorne
The resurgence of "End of Beginning" provides a textbook study of asynchronous digital discovery. In early 2024, short-form video creators began using the song’s bridge to soundtrack personal transformations, hometown visits, and bittersweet archival photo dumps. Within weeks, the track evolved from an indie fan favorite into an international streaming juggernaut, outperforming heavily financed major-label radio singles.
By early 2026, the song had converted that viral momentum into unprecedented digital staying power, consistently pulling millions of daily plays and reclaiming dominant chart positions across streaming ecosystems.
| Release / Milestone Era | Key Metric or Chart Peak | Primary Cultural Driver |
|---|---|---|
| 2015, 2019 (Post Animal Era) | Underground indie touring circuits; self-released demos | Chicago basement rock DIY scene |
| September 2022 (DECIDE LP Release) | Niche indie chart appearances; critical praise | Dedicated alternative music listeners |
| Early 2024 (Initial Viral Wave) | Over 2 million video creations on social platforms | TikTok viral audio centered on hometown nostalgia |
| January 2026 (Current Resurgence) | #1 US Spotify, #1 US iTunes, Hot 100 Top 10 | Sustained streaming catalog adoption and radio pickup |
As verified by national music monitors, the track’s performance proved remarkably durable. Reaching the peak of the Spotify domestic streaming rankings while simultaneously hitting number one in paid digital downloads verified that listener loyalty extended well beyond fifteen-second social media clips.
Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.
