Inside Jennette Mccurdy and Colton Tran's Enduring Bond: on-Camera Proof and Projects
By Sarah Jenkins
The public received an unfiltered look into their dynamic when Condé Nast’s digital arm enlisted the duo for Teen Vogue’s popular video slate. On January 17, 2014, Teen Vogue released "Spending the Day with Jennette McCurdy and Her Bestie Colton Tran," following the pair through casual errands and spontaneous banter. Two weeks later, on February 4, 2014, the outlet published their entry in the "Best Friend Tag" series.
The "Best Friend Tag" video struck a chord with millions of young viewers because it subverted typical promotional junkets. McCurdy and Tran completed each other's sentences, teased one another over inside jokes, and answered questions about their quirks without the manicured sheen of network PR handlers. Viewers saw an unburdened McCurdy. Commenters across YouTube and Tumblr frequently noted that Tran brought out an authenticity in McCurdy that was conspicuously absent from her scripted appearances.
Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.
