Crave vs Crumbl Timeline: from Utah Federal Lawsuits to Multi-State Expansion
By Robert Thorne
Q1: Did Crumbl win its federal lawsuit against Crave Cookies?
A1: No. In July 2023, Crumbl and Crave Cookies filed a joint motion to dismiss the lawsuit with prejudice in Utah federal court. Neither side was awarded damages, and both parties paid their own legal fees, allowing Crave to continue normal operations without rebranding.
Q2: What was the main accusation Crumbl made against Crave?
A2: Crumbl alleged trade dress infringement under federal law, claiming Crave copied its long pink box packaging, weekly rotating menu system, and clean minimalist branding to confuse customers.
Q3: How do Crave and Crumbl cookies differ in taste and texture?
A3: Crumbl is known for thick, cake-like cookies often topped with heavy cream cheese or buttercream frostings. Crave emphasizes a crisper exterior crust, molten dough centers, and filled recipes with rich butter and brown-sugar profiles.
Q4: Where is Crave Cookies expanding today?
A4: After establishing a solid footprint in Utah, Crave launched an aggressive franchise expansion focusing on high-growth Sunbelt markets, establishing multiple store footprints across Texas, Arizona, and Florida.
Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.
